Product Strategy & Requirements
Working out what to build
Turning what the business wants into something a developer can build, and saying out loud what is not worth building.

Photo: ha11ok / Pixabay 
Photo: Antranias / Pixabay
Selected work demonstrating this service.
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Twice the engagement, from listening first
Drove brand engagement and loyalty by 100% through market trend analysis and consumer behavior insights.
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Optimized forecasting and investment strategies
Optimized forecasting and investment strategies for 11 electricity grid operators, driving operational efficiency through data‑driven GIS solutions.
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Gathered and analyzed business requirements
Gathered and analyzed business requirements to translate into actionable features and user stories aligned with data governance standards.
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Developed a Data Analytics reporting system
Developed a Data Analytics reporting system, increasing quarterly software revenue by 400% through Python‑based PDF reports.
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Designed a time‑management and reporting system
Designed a time‑management and reporting system that remained in production use for years without significant modification.
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Built Stripe and in‑app purchase entitlements
Built the payments and entitlements layer — Stripe alongside Apple and Google in‑app purchase — gating the directory, search and export through an 11‑table access model checked on the server.
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Built a loyalty wallet, leagues and badges
Built the loyalty and reputation system — 67 functions over a 31‑table ledger, with leagues, badges and a redemption shop — taking a row lock on the balance to close the double‑spend window.
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Built the hiring and seafarer career workspaces
Built the hiring marketplace and the seafarer career workspace — 151 stored functions across 48 tables — covering vacancies, applications, certificates, rank progression and verified sea time.
If this is the work you need done, the next step is a conversation.
Tell us the problem and we will tell you honestly whether we are the right people.

